// Social Media Management

During my internship, I acted as social media manager for Cadman, a gravel, sand and concrete supplier. I studied Facebook insights to better understand the client’s target audience (825+ fans) and researched potential content sources for posts. I developed a regular Facebook posting schedule, using Facebook insights to target the best times to post. I successfully planned and executed the brand’s first Facebook photo contest campaign using Woobox that received ten entries and above average engagement rates on related posts. In three months, page likes organically increased by 4% and posts regularly received above average engagement rates (>1%).

Highlighted skills & tools: social media, digital marketing

  • Cadman: Facebook post with original content, reached 1.5K people with 14% engagement rate
  • Cadman: Post promoting concrete floors, reached almost 400 people with 7% engagement rate
  • Cadman: Video post with Cadman photos, reached 1.2K people with 12% engagement rate
  • Cadman: Facebook #Cadmantrucksighting photo contest launched with Woobox
  • Cadman: #Cadmantrucksighting photo contest reminder post