Karen Pestrak Real Estate
// Situation Analysis
I managed a small student team to develop a thorough situation analysis for a new Seattle real estate business by agent, Karen Pestrak. After speaking with Karen, we developed a marketing strategy based on in-depth research of her target audience and market trends. This well-rounded analysis shaped the direction of our greater strategy, including content marketing, social media, organic and inorganic SEO practices. The project received high praise from our instructor who called it the most well-written and detailed situation analysis ever submitted in the class.
Highlighted skills & tools: writing, editing, research, marketing strategy