// Branding & Strategy
As Team TRIAD, I worked with two student designers to develop original branding and communications strategy for local Gainesville start-up, Lumberjack Plumbing. With limited client information, we conducted thorough market research and developed a communications strategy. We focused on opportunities where Lumberjack Plumbing could provide a personal touch in interactions with customers so as to promote brand memorability, credibility and encourage word of mouth referrals.
I prepared a project creative brief and in-depth analysis of our target audience and relevant industry/market trends as part of a situation analysis. I also took on logo and asset design, web content creation and website development/management. As the final project in my master’s program, this project highlights my wide array of branding and digital marketing skills, from researching and developing strategy to successful website launch.
Highlighted skills & tools: branding, Photoshop, Illustrator, WordPress, PHP, CSS, jQuery, content writing, editing, research, marketing strategy