Lumberjack Plumbing

// Branding & Strategy

As Team TRIAD, I worked with two student designers to develop original branding and communications strategy for local Gainesville start-up, Lumberjack Plumbing. With limited client information, we conducted thorough market research and developed a communications strategy. We focused on opportunities where Lumberjack Plumbing could provide a personal touch in interactions with customers so as to promote brand memorability, credibility and encourage word of mouth referrals.

I prepared a project creative brief and in-depth analysis of our target audience and relevant industry/market trends as part of a situation analysis. I also took on logo and asset design, web content creation and website development/management. As the final project in my master’s program, this project highlights my wide array of branding and digital marketing skills, from researching and developing strategy to successful website launch.

View this website live.

View project creative brief.

View situation analysis snippet.

Highlighted skills & tools: branding, Photoshop, Illustrator, WordPress, PHP, CSS, jQuery, content writing, editing, research, marketing strategy

  • Lumberjack Plumbing: Original logo design
  • Lumberjack Plumbing: Door hanger design to notify existing customers
  • Lumberjack Plumbing: Door hanger design to attract new customers
  • Lumberjack Plumbing: Coupons to encourage repeat business and referrals
  • Lumberjack Plumbing: Fridge magnet acts as passive reminder for new and existing clients
  • Lumberjack Plumbing: Neighborhood-facing yard sign for current customer lawns
  • Lumberjack Plumbing: Website homepage has modern design and clear branding
  • Lumberjack Plumbing: Repiping page highlights company expertise and provides useful information
  • Lumberjack Plumbing: Contact page provides multiple contact methods for potential clients